HOW TO BUILD AN EFFECTIVE MARKETING FUNNEL?

Social media gives a wide range of audiences with different kinds of likes and dislikes. You can get an audience who has never heard about you before or some audience who is exploring you and those audiences who have been with you since inception – these spectators are the most crucial target. These targets reach you through a marketing funnel. A Marketing funnel in simple terms is the channel through which the audience travels through before they reach you. Audience engagement is the main objective of this construction and prominent leads – its result.

What is a Marketing funnel?

The audience, before reaching to you travels through a path. This path is known as the marketing funnel. This funnel generally consists of 4 stages – Awareness, Interest, Consideration, and Decision. But why should you consider these stages? The answer is simple. If you put more amount of content that engages the audience at every stage of this funnel, the amount of audience will be in a large quantity. And that’s not the end. You need to push them to remain the buyers for a long period of time. These leads should be nurtured in such a way that these leads turn into consistent buyers. If you succeed to do so, you are on the right track!

We already know about the below mentioned 4 stages:

1. AWARENESS: This is the induction stage. At this stage, you introduce yourself to the audience. The key objective of this stage is to increase awareness for the people who have never heard about you. 

2. INTEREST: This stage helps you understand the need of your audience. You are willing to convert these audiences into nurtured leads, don’t you? To keep them engaged you provide them with the content that fulfils their need.

3. CONSIDERATION: This stage eventually leads them to a final decision. At this point, the audience is considering your potentiality and is keeping an eye on your competitors. Make sure you display the best of you, here.

4. DECISION: This is the stage where your audience starts purchasing and turns into prominent customers. At this stage, you have to make sure that they turn into loyal customers by consistently purchasing items from you. 

Now that you are aware of each stage of the funnel, the next step for you is to build a marketing funnel of your own. But what will be the components of this funnel? How do you bring this funnel to life? 1into2 has a goal of doubling the rate of growth of a business by combining its services with efficient platforms. And if you have your goal in the same arena, have a look at our marketing funnel.

COMPONENTS OF A MARKETING FUNNEL

This is a brief description of the basic components of a well-structured marketing funnel. 

1. LANDING PAGE:

Creating awareness about your brand is not an easy task. The amount of traffic you get for your website is directly proportionate to the quality of your content which needs to be SEO friendly. This will help you get visibility and the right content will help you improve your ranking. Efficient backlinks can help you reach the right audience. So, it is important that you take prominent efforts while developing your landing page.

2. SOCIAL MEDIA:

The easiest way to reach your audience is through social media. But, social media provides you with a wide range of audiences. It is not necessary that these audiences will get converted into leads. Social media platforms will definitely be effective in order to create awareness about your brand, building a relationship with your customers, and engaging your audience. If you are a newbie, make sure you do not lose your grip on this platform.

3. EMAIL AUTOMATION

If you do not have an email strategy that helps your buyers through this marketing channel then you immediately need to make one because this will help you in retaining your audience. An email at every stage will create a connection that might help in consistently bringing the audience back to you. In order to keep the audience intact in this marketing funnel, developing an email strategy helps a lot.

These components will definitely help you in keeping the audience engaged. In order to convert these audiences into leads, a well-planned marketing funnel strategy should be adopted. It will also help you study the distractions that hamper your audiences from turning to leads. Build a strategic funnel and wait for its successful results!

WHAT TYPE OF CONTENT SHOULD YOU PLACE AT DIFFERENT STAGES?

In the Top of the Funnel phase, your focus is to create awareness regarding your product. And to do so, you need to create such content that precisely gives information about your product. Inbound marketing is the best method to be used at this phase. Content like ads, videos, webinars helps to generate awareness about what type of product you are launching in the market.  Our main target at this stage is to build a connection with the audience that triggers a sense of compulsion to move to the next stage. 

Types of Content to be used at this stage:

• Ads
• Videos
• Landing pages
• E-books
• Webinar

In the Middle of the Funnel phase, the audience starts associating with the products that you have offered to them. As a result, you have to provide them with such content that helps the audience remain intact. The audience at this stage is yet in a dilemma – whether to trust you or not. So, promising keywords can help them ignite that trust and push them to move forward. Keeping relevant and relatable content helps to gain trust from the audience. 

Types of Content to be used at this stage:

• Social Media
• Blogposts
• Product Webinar
• Case study
• Reviews
• Testimonials
• Consultation

In the Bottom of the Funnel phase, the audience is all set to turn into your customers. This stage is like the last step to climb in order to reach to you. Here, we already know that our products have convinced them to reach us. We know that the audience is interested to invest with us and we just have to push them to sign-up to us. At this stage, you can give complete information of your product so that the potential audience can compare it with our competitors.  

Types of Content to be used at this stage:

• E-mails
• Special offers
• Effective UX 

Every entity has its own marketing funnel curated especially keeping in mind its own targets and values. It is like a form of art which cannot be completed by merely replicating. The components of the ToFu (Top of the funnel), MoFu (Middle of the funnel) and BoFu (Bottom of the funnel) depend on what kind of goal you wish to accomplish first. Build it well and you will have an impressive customer relationship!